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Winston Hartle

  • Portfolio
  • About

TELUS

Shake It Off

With limitless home internet data, you can shake off any fears of throttling or overages.

  • Brief: Communicate that TELUS home internet users would no longer be constrained by data limits.

    Insight: Data caps had become the latest battleground in TELUS’ ongoing war with Shaw over home internet customers. With a gigantic ad buy to mark the removal of the divisive constraint from their service, we needed a fresh critter metaphor that worked both in still and motion executions.

  • Agency: The&Partnership
    Client: TELUS
    Project: Home Internet Data Limits

    Art Director: Winston Hartle
    Writer: Kate Qually

    Director: Westside Studio

Launch Spot

Our spot performed well in TV/preroll/digital executions, but particularly on social media, where bite-sized, looping nuggets of content drew heavy engagement. Yes, we reached out to Taylor Swift. No, we couldn’t afford her.

360 Degrees

Executions featuring our three hero critters were placed across digital, social, and OOH.

Spotify

Listeners were served one of two spots depending on their preferred content.