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Winston Hartle

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TELUS

Entertainment Jungle

When streaming service subscriptions are a dime a dozen, keeping all your acorns in one basket makes a lot of sense.

  • Brief: Inform streaming subscribers that all the best services now come bundled with Optik TV.

    Insight: With new streaming services popping up almost daily, finding your favourite content had quickly become a chore. Optik TV’s new bundles included everything in one place, we just needed a critter that could communicate a more-complicated-than-usual benefit in a classic TELUS way.

  • Agency: The&Partnership
    Client: TELUS
    Project: Optik TV Subscriptions

    Art Director: Winston Hartle
    Writer: Kate Qually

    Director: Bowe King

Launch Spot

After decades of limiting its spots to critters on a white psyche, the inclusion of environmental elements and a subtle vignette represented a big leap for the conservative brand and a hard-fought win for us.

Superboard

The campaign included executions across digital, social, radio, and OOH. Everyone went nuts for this superboard.