Friends toiling amiably, or bitter enemies, forced to work together? This cryptic collaboration between brewmasters is the stuff of urban legends.

Brief: Create the label for a collaboration beer by Granville Island Brewing and Joey Restaurant.
Insight: Hot on the heels of The Black Notebook Series’ success, writer Ryan McGrew and I were asked to develop something fresh for brewmaster Vern Lambourne’s side project, with one caveat: the partnership was to be a mystery.
Agency: Wasserman
Client: Granville Island Brewing
Project: Joey Collaboration Beer
Art Director: Winston Hartle
Writer: Ryan McGrew
Designer: Winston Hartle

Joey Collaboration

Nothing says dark secrets quite like black foil on black paper. I was responsible for label design, illustration, and print production.