Granville Island Brewing
The Black notebook Series
Sketches and tasting notes from the brewmaster’s notebook were transformed into memorable labels that reflect the unique style of his creations.
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Brief: Introduce Granville Island Brewing’s new line of small-batch beers to a discerning craft beer crowd.
Insight: After being acquired by Molson, Granville Island Brewing had grown concerned their attempts to break into the craft beer market would be met with cynicism. Brewmaster Vern's beers were far from mainstream, however, the recipes for which he kept tucked inside his (in)famous black notebook.
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Agency: Wasserman
Client: Granville Island Brewing
Project: Limited Release PortfolioArt Director: Winston Hartle
Writer: Ryan McGrew/Katie HolmesDesign: Winston Hartle
Illustration: Jason Stavrou
Labels
Over a dozen labels were created for the brand. Write-ups and reviews could be found across the internet as beer afficianodos brewed up conversation on blogs and social media.
The Process
Illustrator Jason Stavrou provided piecemeal illustrations in his characteristic style that I then composited together to create a label based on my initial design.
